InvestorIdeas breaking stock market news: #BettingonGaming #Stocks #Podcast Episode 9 – Interview with Henry James, CEO and Founder of Espo

#BettingonGaming #Stocks #Podcast Episode 9 – Interview with Henry James, CEO and Founder of Espo

Point Roberts WA, Delta BC, February 19, 2021 Investorideas.com, a global investor news source releases today’s edition of the Betting on Gaming Stocks Podcast , featuring gaming, casino and e-sports stock news from TSX, TSXV, CSE, ASX, NASDAQ, NYSE companies plus interviews with CEO's and leading experts.

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https://www.investorideas.com/Audio/Podcasts/2021/021921-Gaming.mp3

Read this in full at https://www.investorideas.com/news/2021/gaming-podcasts/02191Interview-Henry-James-Espo.asp

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Transcript

In today’s episode of Investorideas “Betting on Gaming Stocks” Podcast, Investorideas interviews Henry James, Founder and CEO of Espo, a new, multi-team, fan engagement platform for the esports community that rewards collaboration between world-class esports teams, pro players, content creators, fans and brands.

Henry James comes from the world of motorsports, sports tech and fintech and is a 10 year founder of a talent management agency in the motorsports industry and has run a fintech company since 2017.

When asked what drove him to the world of Esports, Mr. James commented, “My two passions growing up were motorsports and video games so the missing element for me was something in gaming. When I first came across Esports back in 2012 I was completely taken aback by the Dota 2 International and seeing the competitive scene, the stadiums packed and the high production quality of that event. I couldn’t believe it and I kind of got addicted and my interest in Esports grew year on year after that. I then really wanted to merge my two experience sets in fintech and sports to create a fan engagement platform for Esports fans because I felt that over the last 8 to 9 years that the proximity between Esports fans and their favorite players has widened year on year. I felt we could address this problem with a digital fan engagement platform to bring them closer together again.”

Espo just launched in February of this year and when asked about the expectations for Espo’s first year Mr. James explained, “in our first year our plan is to partner up with over 12 different world class teams. Today we have six teams that have partnered up with us and those are BBG in the US, Team BDS in Switzerland, European Rocket League Champions at the moment, Boom Esports based out of Asia and very strong at Dota, GODSENT obviously very well known for their CS GO history, Team Queso, what I’ve described as mobile gaming kings in the Esports space at the moment and F2K who are very strong at playing collectible card games and are better known for their streamers more than their pro players. I think our future is going to very much depend on the DNA of the next batch of six teams we partner up with and the games that they play. We are talking to teams in the Call of Duty League at the moment which would obviously be a big break for us in serving FPS fans in North America where COD is much more popular. We’re also speaking with very competitive CS GO teams, some of the top five global teams in Europe at the moment.”

When asked about the specific criteria Espo looks at when deciding to partner with an Esports team Mr. James continued, “we have three criteria in terms of the teams we are looking to partner up with at this stage. 1. They need to be teams playing at the highest international level in at least one game. Playing super competitively is important and more important than how many influencers and content creators you have. We are drawn to teams that are winning competitively. 2. The team needs to have a strong track record in working with sponsors. As a solution, we are selling commercial opportunities to brands in our network and we want to ensure we are working with teams that are well used to working and serving with brands. 3. The third criteria is a deal breaker, you can have the first two but you have to have the third one too and not everyone does, and that is: You have to care about fan engagement. You’ve got to care about wanting to roll out a deep fan engagement strategy for your team and organization. If we don’t think that that is genuine then that’s going to turn us away. I’m very glad to say that the vast majority of conversations I’ve had with CEO’s and Execs of different Esports organizations around the world, the good 95% of them are very considerate of their fanbase and want to go the extra mile to engage more with their fans.”

Mr. James went on to discuss the value and potential of the data Espo will be able to collect over its inaugural year, how online gambling and betting is influencing and partnering with the world of Esports and the role Universities and High Schools could have to play in the future of Esports.

To find out more about Espo visit their website here.

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