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Thursday, April 15, 2021

#CryptoCorner #Podcast 570: #Stocks Discussed (NasdaqGS: $COIN) (NYSEArca: $ARKK) (OTC: $AXAHY) (CSE: $LNK.C) (TSXV: $NDA.V)

#CryptoCorner #Podcast 570: #Stocks Discussed (NasdaqGS: $COIN) (NYSEArca: $ARKK) (OTC: $AXAHY) (CSE: $LNK.C) (TSXV: $NDA.V)

Coinbase Sees Volatile First Day of Trading, Three Ark Funds Buy $246M in COIN, Insurance Giant AXA Switzerland Accepting BTC, and Pure Digital Power Secures Renewable Energy from Solar Consultant

Point Roberts, WA, Delta BC April 15, 2021 - Investorideas.com, a leader in crypto and blockchain investing news brings you today’s edition of the Crypto Corner podcast and commentary on what’s driving cryptocurrency stocks and the crypto market.

Listen to today’s Crypto Corner Podcast:

https://www.investorideas.com/Audio/Podcasts/2021/041521-CryptoMarket.mp3

Read this in full at https://www.investorideas.com/news/2021/crypto-corner/04151COIN-ARKK-LNK-NDA.asp

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Stocks discussed: (NasdaqGS:COIN) (NYSEArca:ARKK) (NYSEArca:ARKF) (NYSEArca:ARKW) (OTC:AXAHY) (CSE:LNK) (TSXV:NDA)

Crypto exchange giant Coinbase (COIN), which went public with a direct listing on the Nasdaq yesterday, is trading for about $325 USD at press time, after a volatile first day of trading in which it peaked at roughly $429 yesterday, according to CNBC. The company’s market cap at one point exceeded $100 billion, but is now sitting at about $61 billion.

Three Ark Investment Management funds – Ark Innovation ETF (NYSEArca:ARKK), Ark Fintech Innovation ETF (NYSEArca:ARKF) and Ark Next Generation Internet ETF (NYSEArca:ARKW) – bought a total of 749,205 Coinbase shares between them, worth about $246 million. CNN coverage of the story quotes BTIG managing director and fintech analyst Mark Palmer:

"We believe COIN, the most popular consumer-facing cryptocurrency exchange in the U.S., is positioned to be a primary beneficiary of the increased adoption of Bitcoin and other digital assets as it continues to scale in the U.S. and internationally."

European insurance giant AXA (OTC:AXAHY) has become the first all-lines insurer in Switzerland to allow clients to pay with Bitcoin (BTC), according to an announcement today. Claudia Bienentreu, Head of Open Innovation at AXA Switzerland, said:

“This is AXA's response to growing demand from its customers for alternative payment solutions, with new technologies playing an ever greater role.”

Pure Digital Power Corp., a joint venture between Link Global Technologies Inc. (CSE:LNK) and Neptune Digital Assets Corp. (TSXV:NDA), has signed a Letter Of Intent with “a solar consultant, specializing in the adoption of renewable energy, for 20MW of power and associated carbon credits.” This comes as part of the company’s commitment “to positioning itself as the leader in clean energy BTC mining.” Link Global’s President and CEO Stephen Jenkins commented

“The growth of solar power in Alberta will keep sustainable energy in the forefront of BTC mining. With the increased market adoption of BTC and the impending IPO of Coinbase, we see the opportunity to expand our mining operations and secure long term sustainable power."

Sam Mowers, Investorideas

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#Cleantech #Stocks in News: Solar Integrated Roofing (OTC: $SIRC) Appoints Renowned Business Leader Donald Pierce to Board of Directors; @SIRCStock

#Cleantech #Stocks in News: Solar Integrated Roofing (OTC: $SIRC) Appoints Renowned Business Leader Donald Pierce to Board of Directors; @SIRCStock

EL CAJON, CA – April 15, 2021 -Solar/EV stock news from Investorideas.com Newswire and RenewableEnergyStocks.com - Solar Integrated Roofing Corp. (OTC: SIRC) , an integrated, single-source solar power and roofing systems installation company, has appointed Donald Pierce, a seasoned executive and management consultant, to the Board of Directors.

Read this news, featuring SIRC in full at https://www.investorideas.com/news/2021/renewable-energy/04151SIRC-Board-of-Directors.asp

Mr. Pierce is an accomplished executive and management consultant with over 50 years of diversified business, executive and capital markets experience, with both public and private companies across various sectors. Since 2012 he has led DLP Consulting, a management consulting practice focused on helping senior executives at small public companies with multi-location businesses on strategy setting, brand building and performance management. His prior executive management experience includes President and CEO of Triarc Rstaurant Group (owner of Arby’s Inc.), President of Kentucky Fried Chicken International, and President and COO of Denny’s Inc.

During his tenure at each company, Mr. Pierce developed and executed aggressive visions for the brands by defining and achieving record growth. He has led multiple companies through regional and international acquisitions, IPO’s and financing efforts. Mr. Pierce currently sits on the board of multiple privately held companies. He holds a B.S. in Finance from California State University – Northridge and an MBA from the University of Southern California.

“We are privileged to welcome Donald to the Board, bringing invaluable experience and insights in management, brand building and growth strategy to our rapidly expanding firm,” said David Massey, Chief Executive Officer of Solar Integrated Roofing. “Donald joins us at an opportune time with his firsthand knowledge of conducting successful acquisitions and expansion plans, as we are rapidly transitioning into a national brand with various portfolio companies across the country.

“A major focus of our transition will be on making highly accretive acquisitions of existing solar, roofing and complementary brands that provide strategic value and consumer benefits, with our company serving as a cohesive, nationwide platform company for roofing and solar installers. Donald will help us expand the breadth and depth of our reach as a Company, positioning us to continue to create sustainable, long-term value for our shareholders,” concluded Massey.

About Solar Integrated Roofing Corp.

Solar Integrated Roofing Corp. (OTC:SIRC), is an integrated, single-source solar power and roofing systems installation platform company specializing in commercial and residential properties throughout the United States. The Company's broad array of solutions include sales and installation of solar energy systems, battery backup and electric vehicle (EV) charging stations to roofing, HVAC and related electrical contracting work. For more information, please visit the Company's website at www.solarintegratedroofing.com.

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update the information contained in any forward-looking statement. This press release shall not be deemed a general solicitation.

Investor Relations Contact:

Lucas A. Zimmerman

Senior Vice President

MZ North America

Main: 949-259-4987

SIRC@mzgroup.us

www.mzgroup.us

Paid News -Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Disclosure : this news release featuring SIRC is a paid for news release on Investorideas.com More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com

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#Mining #Stocks Media Alert; (TSX-V: $DEFN.V) (OTCQB: $DFMTF) - BYD (OTC: $BYDDF), Defense Metals, Plug Power (NASDAQ: $PLUG) - China First! @DefenseMetals

#Mining #Stocks Media Alert; (TSX-V: $DEFN.V) (OTCQB: $DFMTF) - BYD (OTC: $BYDDF), Defense Metals, Plug Power (NASDAQ: $PLUG) - China First! @DefenseMetals

Vancouver, British Columbia – April 15, 2021 - Investorideas.com Newswire –Media alert for Defense Metals Corp. ( TSX-V: DEFN / OTCQB: DFMTF / FSE: 35D). The company was featured in the following article: BYD, DEFENSE METALS, PLUG POWER - CHINA FIRST!

Read this news, featuring DEFN in full at https://www.investorideas.com/news/2021/mining/04151DEFN-China-First.asp

BYD, DEFENSE METALS, PLUG POWER - CHINA FIRST!

https://news.financial/comments/byd-defense-metals-plug-power-china-first

Excerpt

Cars are to run on electricity, trucks are to be powered by hydrogen, and in the future, wind turbines, solar panels and hydroelectric power plants will generate the electricity. All well and good, but beware, dear climate activists, wind, solar energy and electromobility require mineral raw materials that also leave an ecological footprint when they are extracted. These raw materials are not produced in our country, but almost 80% in China. Due to the Middle Kingdom's demand and the ongoing trade war, the Western world is threatened by a shortage of resources, which endangers the well-intentioned but poorly prepared energy transition.

ENORMOUS DEPENDENCE

China is the world's largest market for electric cars. Domestic demand continues to grow tremendously. Chinese electric carmakers BYD (OTC: BYDDF) , Nio ( NYSE: NIO) , Xpeng ( NYSE: XPEV) and Li Auto all achieved triple-digit growth rates in the electric car segment last year. Now, the government issued a new directive last month, further tightening regulation on the production of rare earth metals. The goal, it said, is to develop and preserve these resources to meet rising domestic demand and protect the strategic resource amid intensifying global competition. Rare earth metals, also known as "industrial gold," are a group of 17 chemical elements that find their applications in medicine, renewable energy, permanent magnets in electric motors, or batteries in cell phones or laptops. The raw materials are also extremely important for the defense industry.

SHARPER TONE BETWEEN CHINA AND THE USA

The trade war that got underway under the Trump administration continues under new President Joe Biden. China set up export controls on rare earth metals to slow the production of US fighter jets. Likewise, a blacklist is to be created, listing primarily defense companies such as Lockheed Martin, Boeing and Raytheon, which are supplying arms to Taiwan. The US alone invested about USD 1.2 trillion in defense last year. To ensure a secure supply chain for rare earth metals outside of China, the US, Japan, Australia, and India want to work together. However, as there are currently few rare earth metal projects ex-China, dependence on the existing supply chain is likely to remain for the next 10 years.

FEW EXISTING ALTERNATIVES

While projects are increasingly being launched in Australia and the US, the number of companies already underway is scarce. One of the most promising projects is being run by Canadian mineral explorer Defense Metals ( TSX-V: DEFN / OTCQB: DFMTF / FSE: 35D), focusing on its 1,708-hectare Wicheeda rare earths project near Prince George in British Columbia. According to company data, mineral resources there are 4.9 million tons at an average grade of 3.02% LREO (light rare earth metals) and inferred mineral resources of 12.1 million tons at an average grade of 2.90% LREO. Within four years, the resources and consequently the value of the deposit have almost doubled. The project offers outstanding infrastructure and stands out with low pilot and drilling costs.

CONSISTENTLY GOOD NEWS FLOW

For weeks, Defense Metals ( TSX-V: DEFN / OTCQB: DFMTF / FSE: 35D) has been shining with consistently good news. In early March, very positive results were reported in hydrometallurgical tests with flotation concentrating in advance of the pilot study with a high impurity precipitation rate with minimal loss of rare earths. The next objective is to complete the hydrometallurgical pilot plant. A drilling program to further upgrade and increase the deposit's size is also scheduled to begin in the third quarter.

Earlier this week, management announced that two of the world's leading companies involved in smelting and separating rare earth elements (SEE) had requested samples of SEE mineral concentrate from Wicheeda for testing. Craig Taylor, CEO of Defense Metals, confirms the growing international demand for easily accessible, high-quality, North American SEE products. The Company currently has a market capitalization of only EUR 16.48 million. The market has not yet recognized the potential of this Company.

END OF THE CORRECTION?

It smells like bottoming out for Chinese automaker BYD (OTC: BYDDF). The support line at around EUR 18.0 was successfully tested several times. A breakout above the EUR 19.60 mark would give the chart some room to move upwards again. The next price target then lies at around EUR 22.0. On the fundamental side, BYD could announce the start of production of the SkyRail passenger transport system to construct a monorail line in the Brazilian region of Bahia. SkyRail is designed to connect communities while boosting the economy and tourism in the Brazilian state of Bahia.

WORSE THREATENS TO COME

The important support level of USD 30 has been breached. The trigger was a critical statement by an analyst from Morgan Stanley on Monday. Thus, the price target was set at USD 35 and the rating at "equal weight." Much of the expected growth is already included in the price, said the expert. In chart terms, should the price continue to deflate today in the course of trading, the 200-day line at currently USD 27.70 is a glimmer of hope. Otherwise, a crash towards USD 20 could take place. Due to the oversold condition, we see a speculative trading opportunity against the trend in the short term.

Author

STEFAN FEULNER

The native Franconian has more than 20 years of stock exchange experience and a broadly diversified network. He is passionate about analyzing a wide variety of business models and investigating new trends.

CONFLICT OF INTEREST & RISK NOTE

In accordance with §34b WpHG we would like to point out that Apaton Finance GmbH as well as partners, authors or employees of Apaton Finance GmbH may hold long or short positions in the aforementioned companies and that there may therefore be a conflict of interest. Apaton Finance GmbH may have a paid contractual relationship with the company, which is reported on in the context of the Apaton Finance GmbH Internet offer as well as in the social media, on partner sites or in e-mail messages. Further details can be found in our Conflict of Interest & Risk Disclosure.

About Defense Metals Corp. https://defensemetals.com/

Defense Metals Corp. is a mineral exploration company focused on the acquisition of mineral deposits containing metals and elements commonly used in the electric power market, military, national security and the production of “GREEN” energy technologies, such as, high strength alloys and rare earth magnets. Defense Metals has an option to acquire 100% of the 1,708 hectare Wicheeda Rare Earth Element Property located near Prince George, British Columbia, Canada. Defense Metals Corp. trades in Canada under the symbol “DEFN” on the TSX Venture Exchange, in the United States, under “DFMTF” on the OTCQB and in Germany on the Frankfurt Exchange under “35D”.

For further information, please contact:

Todd Hanas, Bluesky Corporate Communications Ltd.

Vice President, Investor Relations

Tel: (778) 994 8072

Email: todd@blueskycorp.ca

Forward Looking Information

This news release contains “forward‐looking information or statements” within the meaning of applicable securities laws, which may include, without limitation, statements relating to finding partnerships, securing potential offtake agreements, and other business opportunities, the technical, financial and business prospects of the Company, its project and other matters. All statements in this news release, other than statements of historical facts, that address events or developments that the Company expects to occur, are forward-looking statements. Although the Company believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in the forward-looking statements. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the price of rare earth elements, the ability to achieve its goals, that general business and economic conditions will not change in a material adverse manner, that financing will be available if and when needed and on reasonable terms. Such forward-looking information reflects the Company’s views with respect to future events and is subject to risks, uncertainties and assumptions, including those filed under the Company’s profile on SEDAR at www.sedar.com. Factors that could cause actual results to differ materially from those in forward looking statements include, but are not limited to, continued availability of capital and financing and general economic, market or business conditions, adverse weather conditions, failure to maintain all necessary government permits, approvals and authorizations, failure to maintain community acceptance (including First Nations), decrease in the price of rare earth elements, the impact of Covid-19 or other viruses and diseases on the Company’s ability to operate increase in costs, litigation, and failure of counterparties to perform their contractual obligations. The Company does not undertake to update forward‐looking statements or forward‐looking information, except as required by law.

Paid News -Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Disclosure: this news release featuring Defense Metals Corp. is a paid for service on Investorideas.com ($750) more disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com

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#AI #Stock News: GBT (OTCPINK: $GTCH) Commences Research and Development of Delta, an Automated IC Layout Process Migration and Compaction #Technology; #ArtficialIntelligence

#AI #Stock News: GBT (OTCPINK: $GTCH) Commences Research and Development of Delta, an Automated IC Layout Process Migration and Compaction #Technology; #ArtficialIntelligence

SAN DIEGO - April 15, 2021 (Investorideas.com Newswire) GBT Technologies Inc. (OTCPINK: GTCH) ("GBT", or the "Company"), started research and development of Delta, a new EDA (Electronic Design Automation) technology to automate IC (integrated circuit) layout manufacturing process migration, optimization and compaction.

Read this news, featuring GTCH in full at https://www.investorideas.com/CO/GOPH/news/2021/04151Automated-IC-Layout.asp

The Company's research surrounding Delta layout migration and optimization tool is specifically geared for advanced nanometer nodes technologies, and is based on the company's machine learning technology. It is aimed to migrate an entire integrated circuit data from one node.

Typically, an IC's layout process migration involves vast amount of work due to the impact of process variation on the design geometrical, electrical rules, and reliability at the smaller node. The main aim for layout process migration is typically to attain higher silicon yield, improve the design's performance, power management, and to achieve major cost reduction. When it comes to porting a microchip from one process to another, typically from a larger to a smaller one, there are many factors that have to go through massive changes, among them are device size/geometrical features, new specifications, process related electrical/physical rules and more.

Delta is seeking to automate this process using deep learning technology for specification-driven IC layout blocks porting. The computer program will be migrating from one process to another ensuring the IC's layout adheres to all advanced design rules, including deep nanometer support like double patterning. The Delta research will seek to take into consideration the new process electrical and reliability constraints and optimize the data composite rules. Delta is also seeking to perform automatic, multi-dimensional, dynamic layout compaction to minimize the overall chip's area and increase silicon yield. The data compaction will correct all layout design rules, including complex reliability verification (RV), and DFM (Design for Manufacturing) rules for advanced process.

"Today's advanced manufacturing technologies present tougher challenges for integrated circuits physical implementation. Microchips are being scaled down to meet the never-ending increasing demand for more functionalities, lower power consumption, higher performance and lower cost, creating major design and manufacturing challenges. Microchips today have to be competitive from density, reliability and variability perspectives. In addition, designs have to obey new manufacturing nodes design rules which creates enormous challenge to meet schedules in a timely manner. Moreover, frequent modifications and updates to advanced nodes design rules make it even more challenging to keep up with manually or automatically. Especially with deep nanometer chips, manufacturing is facing massive challenges in terms of silicon manufacturability, and yield efficiency. Through our research on Delta, we are seeking to introduce an automatic layout migration, compaction and optimization solution to successfully handle all these requirements and updates, with the goal of delivering optimal process migration data that is design rule clean with a click-of-a-button. The never-ending quest to achieve cost effective microchip designs, with more capabilities, and higher performance has become a true challenge, especially as we dive into advanced nanometer nodes of 5nm and below. Delta is aimed to offer a whole world of possibilities with the goal of enabling semiconductor design companies to easily move to the next technology node or an entirely different process, opening new markets horizons and competitive growth," stated Danny Rittman, the Company's CTO.

There is no guarantee that the Company will be successful in researching, developing or implementing this system. In order to successfully implement this concept, the Company will need to raise adequate capital to support its research and, if successfully researched, developed and granted regulatory approval, the Company would need to enter into a strategic relationship with a third party that has experience in manufacturing, selling and distributing this product. There is no guarantee that the Company will be successful in any or all of these critical steps.

About Us

GBT Technologies, Inc. (OTC PINK: GTCH) ("GBT") (http://gbtti.com) is a development stage company which considers itself a native of Internet of Things (IoT), Artificial Intelligence (AI) and Enabled Mobile Technology Platforms used to increase IC performance. GBT has assembled a team with extensive technology expertise and is building an intellectual property portfolio consisting of many patents. GBT's mission, to license the technology and IP to synergetic partners in the areas of hardware and software. Once commercialized, it is GBT's goal to have a suite of products including smart microchips, AI, encryption, Blockchain, IC design, mobile security applications, database management protocols, with tracking and supporting cloud software (without the need for GPS). GBT envisions this system as a creation of a global mesh network using advanced nodes and super performing new generation IC technology. The core of the system will be its advanced microchip technology; technology that can be installed in any mobile or fixed device worldwide. GBT's vision is to produce this system as a low cost, secure, private-mesh-network between any and all enabled devices. Thus, providing shared processing, advanced mobile database management and sharing while using these enhanced mobile features as an alternative to traditional carrier services.

Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements because of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website ( http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, governmental and public policy changes, the Company's ability to raise capital on acceptable terms, if at all, the Company's successful development of its products and the integration into its existing products and the commercial acceptance of the Company's products. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

Contact:

Dr. Danny Rittman, CTO
press@gopherprotocol.com

GBT Technologies Inc. (OTCQB:GTCH) is a featured tech stock on

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Wednesday, April 14, 2021

Investor Ideas #Potcasts 552, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $HEXO.TO), (TSX: $VLNS.TO) (TSX: $WEED.TO) (NASDAQ: $CGC) (TSX: $FAF.TO)

Investor Ideas #Potcasts 552, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $HEXO.TO), (TSX: $VLNS.TO) (TSX: $WEED.TO) (NASDAQ: $CGC) (TSX: $FAF.TO)

Delta, Kelowna, BC, April 14, 2021 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.

Listen to the podcast:

https://www.investorideas.com/Audio/Podcasts/2021/041421-StocksToWatch.mp3

Read this in full at https://www.investorideas.com/news/2021/cannabis-potcasts/04141XTRX-HEXO-VLNS-WEED-CGC-FAF.asp

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Today’s podcast overview/transcript:

Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.

Today’s podcast is sponsored by Phyto Extractions Inc. (CSE:XTRX), an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC at its co-located Health Canada Licensed Standard Processing (extraction, no cultivation), Sales (extracts, topicals, and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D license amendment.

In today’s podcast we look at a few public company announcements.

But first, New Frontier Data (https://newfrontierdata.com), the authority in data, analytics and business intelligence in the global cannabis industry, in partnership with Mantis Ad Network, a leading advertising network dedicated to the legal cannabis industry, released its latest industry report, 2021 U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors.

The report delivers New Frontier Data’s third edition of in-depth and comprehensive analysis of cannabis consumption and purchasing habits, layered over hundreds of millions of social and demographic data points, to guide and empower brands, operators, advertisers and investors looking to activate, monetize and capitalize on the emerging market’s explosive growth.

Presenting a much-anticipated new set of cannabis consumer benchmarks, the study redefines cannabis consumer behavior in the U.S. at an inflection point in the global industry’s growth, to present the 10 most critical cannabis consumer profiles that brands and advertisers need to understand to best engage with the evolving and expanding cannabis consumer group.

“The cannabis consumer, as a new target demographic, is now an attractive and lucrative consumer group that FMCPG brands, from fast food to lifestyle, are not just interested in, but actually need to connect and engage with as a critical growth and competitive planning variable,” noted New Frontier Data Founder and Executive Chair, Giadha A. DeCarcer. “Our data collection and research over almost a decade delivers actionable intelligence to activate this booming market. As the nexus of global cannabis data, delivering trusted, reliable, unbiased reporting, we embrace symbiotic relationships with reputable and responsible data partners worldwide.”

Key Findings of the Report Include:

Medical vs. Adult Use:

● Key insights for behavioral targeting: Wellness, relaxation and stress relief are cited as primary reasons for adult consumption.

● Expanded opportunities for brand specialization: 42% of consumers self-identify as primarily or exclusively medical, while 58% identify as recreational.

Flower vs. Non-flower Preferences:

● Importance of product diversification: Consumption methods vary widely with 60% ingesting edibles over joints (49%), pipes (34%) and vaporizers (34%).

● Capitalizing on demographic insight: The most lucrative cannabis consumer groups are between the ages of 21 and 35, twice as likely to use both flower and non-flower forms (e.g., edibles or vapes).

Purchasing Habits:

● Impact of social acceptance and legal access: Annual adult use has risen 77%, from 10.4% to 18%, since 2002.

● Opportunity for customer loyalty programs: Only 54% of brick-and-mortar and delivery service shoppers buy from the same business.

Supplementing this report, New Frontier Data will conduct a Free Industry Briefing on Thursday, April 29th at 2:00 PM ET. Register Here: https://hubs.la/H0KL2KG0

A FREE copy of the 2021 U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors report can be downloaded here: 2021 U.S. Cannabis Consumer Evolution (newfrontierdata.com)

Truss Beverage Co., the joint venture of Molson Coors Canada and HEXO Corp. (TSX: HEXO) (NYSE: HEXO) is making another splash in the beverage category with the introduction of six new products to its existing brand offering.

The six new products will be rolling out to retailers over the next few months and arriving just in time for summer, the largest adult-beverage season of the year. While cannabis beverages were in their infancy in Summer 2020, the arrival of new flavours continues a year of category-defining product development for Truss. With awareness of the category at an all-time high amongst potential cannabis consumers (87 per cent), Truss expects Canadians to embrace cannabis beverages throughout the summer of 2021 and beyond.

"Eight months ago we launched the largest and most diverse portfolio of cannabis beverages in the industry. Today we're back, adding a whole new line-up of innovation and increasing our offering in Canada by an additional 50%," said Scott Cooper, President and CEO of Truss Beverage Co. "With summer approaching, the biggest adult beverage market of the year, this is great news for legal age consumers."

Proudly made in Belleville, Ontario, the new CBD and THC products are full of flavours inspired by the approaching summer season, as well as feedback and insights gathered from Truss' community of consumers:

● House of Terpenes™ Valencene & Sparkling Tonic

● XMG™ Citrus and XMG™ Watermelon

● Veryvell™ Honey Green Iced Tea

● Little Victory™ Lemonade

● Mollo™ 5 Lime

"We're delighted with the reception to the portfolio to date," said Scott. "We've sold over two million units and took leadership of the category in early 2021 with a 43 per cent market share. The category shows no signs of slowing down and we expect it to continue to evolve and grow well into the remainder of 2021."

Since the legalization of cannabis 2.0 products, cannabis beverages have become a welcome option for consumers, for offering both consistency and an alternative way to consume cannabis. 44 per cent of current legal age Canadian cannabis consumers say they will buy beverages in addition to other cannabis products, and 35 per cent consume cannabis beverages because it means they don't have to smoke.

"The summer season is a huge buying opportunity for the cannabis beverage category," said Lori Hatcher, Head of Marketing at Truss Beverage Co. "We've worked in close collaboration with our community of consumers and budtenders to bring together a selection of fresh, new beverages made with natural flavours that are perfect for those outdoor summer occasions. We're so excited to bring these to market over the coming months and to see the reception from consumers as they continue to navigate this fast-evolving category."

Everyone's experience with cannabis is personal, so for Canadians of legal age starting to explore cannabis beverages this summer season, Truss advises to start low and sip slow.

Products from the Truss Beverage Co. lineup are available at authorized local cannabis stores and authorized online retailers. The new products will begin rolling out over the next four months. To learn more, visit www.TrussBeverages.com.

The Valens Company Inc. (TSX: VLNS) (OTCQX: VLNCF), a leading manufacturer of cannabis products, today announced the launch of nūance CBD bath bombs. The bath bombs will join nūance's lineup of premium wellness products developed with trusted ingredients and designed to provide consumers customizable self-care experiences.

Each nūance bath bomb is crafted with all-natural plant-derived essential oils and infused with 100mg of premium CBD. Designed for ready-to-use self-care at home, consumers can simply drop the CBD bath bomb in warm bathwater, relax and take in the aromatic scents. Currently the largest bath bombs available in the Canadian recreational market with two minutes of fizz, the products are offered in two formats, including:

● Soothing Eucalyptus, infused with eucalyptus essential oil to refresh the senses, now available in Ontario and British Columbia and expected to be coming soon to Alberta

● Revitalizing Grapefruit, infused with Citrus Paradisi peel essential oil to awaken the senses, now available in British Columbia and expected to be coming soon to Alberta

"We are thrilled to introduce nūance bath bombs to the market when now more than ever we are all looking for new and innovative ways to indulge in at-home self-care," said Tyler Robson, CEO, Co-Founder and Chair of The Valens Company. "These products represent the first Valens-manufactured topicals in the market, created with the same commitment to excellence and quality as our other leading products in various next generation categories. We look forward to introducing a variety of innovative and highly customizable products exclusive to the wellness category, in collaboration with our partners over the course of 2021."

Additional nūance wellness products are expected to launch in the coming quarters, including balm, menthol rub, soft chews and honey. This also includes a new variety of bath bombs, such as the 1:1 CBD/THC artisanal mini bath bomb four-pack pairing of two classic complementary scents, which can be used individually or in combination for a highly customizable user experience.

Canopy Growth Corporation (TSX: WEED) (NASDAQ: CGC), a world-leading diversified cannabis, hemp, and vaporization device company, announced the launch of Vert, the Company's first Quebec-exclusive brand. The first two strains to launch under the Vert brand are 'Green Cush' and 'Sour Kush', which will be sold via the Société québécoise du cannabis (SQDC) in dried flower and pre-roll joint formats. Vert Green Cush is a sativa-dominant strain and Sour Kush is an indica-dominant strain.

"At Canopy Growth, we understand the importance of providing the Quebec market with a regionally-exclusive brand," said Kelly Olsen, Vice President of Global Flower Business at Canopy Growth. "Vert cannabis is grown by an experienced community of Quebecois cultivators. We're excited to bring a new offering of local cannabis flower to SQDC shelves."

Vert Green Cush and Sour Kush are cultivated at Vert Mirabel, a fully licensed, hi-tech greenhouse located in Mirabel, Quebec that is jointly owned by Canopy Growth and partner Les Serres Stéphane Bertrand Inc., a multi-generational greenhouse operated in the province. Vert Mirabel is one of Canopy Growth's primary cannabis cultivation facilities and plays a role in providing locally-grown cannabis for the Quebec market - cementing the company's production footprint in the province. The facility employs more than 200 people in the Mirabel region in key roles ranging from growers to production managers.

"The operation of our Vert Mirabel facility is guided by a team of incredibly passionate growers that are dedicated to bringing locally grown cannabis to Quebec," said Sylvain Miron, Director, Vert Mirabel. "This product is truly a fusion of Canopy's cannabis expertise with the Vert Mirabel team's multi-generational knowledge in greenhouse operations."

Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) in collaboration with artist Amr Elkouedy, Angry Butterfly, announced creating an original piece of digital art using Non-Fungible Token (NFT) technology. The piece is titled Non-Fungible Toke, in playful reference to 420, the annual celebration for cannabis enthusiasts on April 20.

"Fire & Flower is leading digital innovation in the cannabis industry, including the first Non-Fungible Toke," said Lisa Mazurkewich, Vice-President, Marketing, Fire & Flower. "Customer connection is part of our brand DNA, which is why we strive to develop creative ways to engage with our community."

The digital artwork is a looping billow of multi-coloured smoke encased in glass, similar to a display case found in an art gallery or museum. The bidding will start at $4.20 today on Rarible and close on April 20, 2021 at 4:20 p.m. EDT. All proceeds from the sale will be donated to Second Harvest, the largest food rescue charity in Canada, and Less to purchase a carbon offset and help neutralize the carbon footprint of blockchain technology.

"As a new agency, we like using new technology and new design tools," said Erin Kawalecki, Partner & CCO, Angry Butterfly. "But the goal is always to combine innovation with an element of playfulness, which we think this NFT represents. We're lucky to have clients with the same mindset."

The highest bidder of Non-Fungible Toke will have ownership of the digital artwork and it cannot be replicated or reproduced, due to the Ethereum blockchain network that supports it.

Once again, today’s podcast is sponsored by Phyto Extractions Inc. (CSE:XTRX), an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC at its co-located Health Canada Licensed Standard Processing (extraction, no cultivation), Sales (extracts, topicals, and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D license amendment.

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